Campaign Brief

Scaffolds a marketing campaign brief with objectives, audience segments, messaging matrix, channel plan, and timeline. Provides a structured package that aligns creative, media, and stakeholders around campaign strategy and execution.

Name	`campaign-brief`
Version	`0.1.0`
Category	marketing
License	Apache-2.0
Persona	marketing
Tags	campaign, marketing, messaging, channels, timeline
Source	`templates/campaign-brief`

Render it

Three front doors, one catalog. Pick whichever suits the caller.

# CLI
npx @nanohype/sdk render campaign-brief --out ./my-app

# SDK
import { LocalSource, renderTemplate } from "@nanohype/sdk";
const result = await renderTemplate(source, "campaign-brief", variables);

# MCP — from an agent
get_template({ name: "campaign-brief" })

Variables

Required

ProjectName string: Kebab-case project name used as the document directory Must be lowercase kebab-case starting with a letter.
CampaignName string: Human-readable campaign name for document titles

Optional

Channel string — defaults to multi: Primary distribution channel (multi, email, social, paid, organic)

What it produces

4 files. Placeholder names such as __APP_NAME__ are what the renderer substitutes into.

campaign/brief.md
campaign/channel-plan.yaml
campaign/messaging-matrix.yaml
campaign/timeline.yaml

Composes with

Pairs with content-calendar
Pairs with prd-template
Pairs with brand-guidelines
Nests inside monorepo

Composites that use it

Client Engagement — Non-engineering client engagement package.
Product Launch — Full product launch kit spanning engineering, design, QA, product, marketing, and operations.